My old mate Tom Ollerton has put together a neat concept where he gets advertising industry people to choose a recent ad and we all critique them together. It is basically gogglebox for ads. I was invited to take part in episode 1 and chose an ad by Extinction Rebellion to highlight what I see as the massive opportunity to harness collective thought to bring about change.
I often look back at myself 6 months ago and reflect on how naive I was then and how much I have changed over the last 6 months. Every person and business on the planet will change somewhat as a result of coronavirus and the cumulative effect is a huge wave of change. You can surf that wave…