Sam Sethi interviewed Charlie Cadbury about the development of thew voice commerce platform in response to a request from Innovate UK. They also discussed how ‘Donate Now’ has launched a product which enables brands to create similar actionable audio ads in order to benefit from frictionless voice commerce by integrating with voice assistants. In addition the connected nature of smart devices enables the direct effect of ad spend on user engagement to be measured.
‘Donate Now’ enables donors to pledge money quickly, securely and easily through Alexa-enabled devices. NSPCC, RNIB, Crisis, Macmillan Cancer Supportand Global’s Make Some Noiseare the first beneficiaries, with each running separate advertising campaigns on the radio linked to the ‘Donate Now’ skill.