Current views on conversational interfaces

Having lived through the birth of the mobile phone and realising now that over the last 10 years (2008-18) mobile has gone from <1% of devices that access the internet to 53% I’m, more excited than ever about the growth of assistants.   I expect them to grown quickly in popularity and daily use.  This presents an enormous opportunity and we can learn a lot from mobile adoption.

  • “Assistant first” as a design paradigm for customer service or new business models will be increasingly viable.
  • Google will increasingly optimise services for use within its assistant environment
  • New advertising practices will be developed to deliver marketing and advertising messages into this platform

I was recently interviewed about how I believed you should think about designing for voice within a larger context of assistant, you can read the full article here:

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